Multiple Italian mini tastings exhibition stand
style for a major annual conference in the UK

The Brief

Our client booked us to host multiple Italian themed tastings on an
exhibition style stand for a conference. The goal was to repeatedly draw
delegates back to the stand through a constantly changing activity.
Each tasting was to be hosted as a game with individual ‘heat’ winners.
The overall winner of the event won the grand prize – a chef’s table at
Locanda Locatelli in London.


7 mini tastings were set up with key members of The Tasting Quarter
team – with white wine, red wine, sparkling wine, charcuterie,
artisan cheese, craft beer and chocolate as the key ranges. Guests
participated individually with each mini challenge approximately 5
minutes in duration.


The event worked like a dream and created exactly the type of draw we
needed to our stand, with delegates making multiple visits. Food, wine
and general input were first class, with Guy and Pip stealing the show
with their energy and knowledge.

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