Virtual wine tasting for multinational employee engagement software company
Melville Communications is a cutting-edge virtual PR agency driven by a highly skilled and tech-savvy team of senior consultants from all corners of the UK. The company leverages exceptional tech knowledge, catering to a diverse client base ranging from startups to global enterprises. A guaranteed tailor-made approach for each client, ensuring their specific needs are met, is backed by consultants with years of tech and B2B expertise. Embracing a non-traditional agency model allows Melville Communications to attract top-notch talent, granting their clients unrivalled attention, flexibility, and the outstanding results they truly deserve.
Online platform
Zoom (on The Tasting Quarter’s licensed account)
Brief
A virtual B2B wine tasting was requested for a multinational software company that designs, develops and sells workforce communications software.
The target audience comprised of senior HR and Internal Communications executives, including heads of department, directors, and vice presidents.
The event’s agenda included a 15-minute business presentation featuring a walk through of a recently published research by the multinational software company’s Chief Revenue Officer, with the CEO also in attendance.
Delivery
Before the event tasting kits (branded with the end client’s logo and details) were delivered to guests’ UK and EU addresses.
On the day The Tasting Quarter opened the event (on the client’s request) and managed all aspects of the virtual session.
Wines were tasted in virtual break-out rooms for maximum guest collaboration, engagement and discussion. The Zoom feed was left open at the end of the tasting activity for further online networking.
Outcome
20 key prospects attended the event including senior HR and Internal Communications executives from Skanska, Siemens, Verisure, Vodafone, Amcor, Novartis and Convatec.
Sales pipeline booked
£5 million
Feedback
“Amazing! Thank you so much. They’re absolutely thrilled. You and the client’s CRO were brilliant together. This was a fantastic start to their three nights of events. I think you’ve set the bar incredibly high!”