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The Challenge
One of Europe's largest investment managers partnered with The Tasting Quarter to create an engaging hospitality experience on their exhibition stand at a major financial services conference in Barcelona.
The objective wasn't simply to increase footfall. The client needed to attract the right delegates, encourage them to stay long enough for valuable conversations and support the sales team in building relationships with both existing clients and new prospects in a fast-paced exhibition environment.
Our Approach
Working closely with the client, The Tasting Quarter designed a continuous tasting programme that ran across both exhibition days, ensuring there was always something new for delegates to experience.
Four complementary tastings - artisan cheese, wine, chocolate, and Champagne and sparkling wine - were carefully scheduled throughout the event to encourage repeat visits while keeping the stand fresh and engaging.
Rather than relying on fixed session times, each tasting was designed as a flexible drop-in experience. Delegates could join at their convenience, with multiple guests hosted simultaneously in short, expertly guided sessions lasting around three to five minutes.
Every interaction combined engaging storytelling with interactive tasting elements, creating natural opportunities for the client's sales team to begin meaningful conversations without interrupting the guest experience.
The Results
The exhibition stand significantly exceeded expectations, attracting more than 400 delegates, compared to an initial target of 150 visitors.
The tasting experiences encouraged longer dwell times, repeat visits from priority contacts and stronger engagement throughout the event. Most importantly, the activity contributed to £150 million in attributable commercial opportunities, demonstrating the impact of well-designed experiential marketing in a competitive exhibition environment.
At a Glance
- 400+ delegates engaged
- 150 expected visitors
- 3–5 minute interactive tasting experiences
- £150 million in attributable opportunities
In Their Words
"Thank you so much for everything - working with you again was fabulous and our stakeholders thought you guys were great."
A word from our repeat clients:
Thank you so much for such a brilliant evening. We were absolutely thrilled with it.
Melville Communications
Our guests really enjoyed the whole evening, they felt it was really well presented and worked well as an event. The detail that you and Guy put into the food tasting stations was excellent, it looked lovely when it was all set up.
Thank you very much for all your help with this event and I look forward to working with you again in the future.
Slaughter and May
We have asked the Tasting Quarter to host a number of events for us in a variety of locations around London. Not only are they great events, creating great interaction for the participants, but they make us look good as well by association! We cannot recommend them highly enough.
Clearstream
Very comprehensive. Great evening, thoroughly enjoyed it!!
InterAct
Thank you for making this a really enjoyable networking event. We were delighted by your ability to put this together quickly and to be flexible. Guy Wolley was an excellent host.
Macquarie
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