In-Person, Virtual, Hybrid:
Wine Tasting & Specialist Events Company

Author: Philip Martin

Pip Martin is the Founder of The Tasting Quarter, a Corporate Wine Tasting & Specialist Events Company. After management positions in Harrod’s Foodhall, Pip became Corporate Events Manager at Richard Branson’s online wine merchant, Virgin Wines, where he hosted over 200 wine events in a little over 15 months for companies including BBC, Morgan Stanley, PricewaterhouseCoopers and JP Morgan. Since 2002, via The Tasting Quarter, Pip and his team have produced and hosted tastings in South Africa, Dubai, Morocco, Ireland, Holland, Belgium, France, Germany, Denmark, Finland and Switzerland for groups of 10 to 3000+. He has run virtual, hybrid and AI augmented tastings for companies including AVMI, Oracle, Adobe, Google and Cisco. He also counts all the Magic Circle law firms in the UK as repeat clients for in-person events. Pip’s media work has included wine presenting on Sky One’s Taste programme and BBC1’s Saturday Kitchen. Writing credits include wine articles for Condé Nast’s Gourmet Travel and Esquire.

Posts by Philip Martin:

Why in-person networking events can fail

How many times have you walked out of a business networking event and felt it didn’t deliver on your objectives? Perhaps you got stuck in a well-meaning but ultimately long and fruitless conversation with a guest whose company has a similar offer to your own. Maybe you took a colleague along to the event and […] Read more »

Formats and formulas that work, but never rinse and repeat

We’re big believers in assessing the marketplaces we operate in. We’ve always felt this is important, both as a courtesy to our clients and because it’s beholden on us, as with all suppliers, to show our value and make our case credibly. In our latest market intelligence work one element became apparent – when we […] Read more »

What The Drinks Trade Is Cracking Open This Christmas (And Popping Open In The New Year)

It’s that time of year again – the media is awash with festive drinks recommendations as the holidays draw in. What though will the experts in the drink trade be enjoying during the break? Specialist corporate events company, The Tasting Quarter put this question to three of their professional drinks hosts: Joe Wadsack, Panu Long […] Read more »

What Makes an Event Memorable: 7 Top Tips

The pressure of keeping attendees engaged has never been greater. Attention spans are decreasing, vendors are competing for business in competitive markets, and heightened audience demands to be wowed mean that event planners have never worked harder to deliver experiences for clients that are memorable, informative and capable of achieving (and exceeding) pre-agreed objectives.  If […] Read more »

Becoming a Franchisee: 6 Important Benefits

A franchise is an easy way of getting your own business up and running with the addition of ongoing support from someone else who has already done this before – the franchisor! You should expect (and look for) many perks for becoming part of a franchise family: you’ll have access to tried and tested services, […] Read more »

Top Tips for How to Become a Franchisee

Have you ever dreamt of being your own boss? How about owning a franchise? Franchises have many benefits, not least the opportunity to launch a proven business concept with everything already in place. Lower failure rates, the opportunity to be part of a broader network, and support from a franchise owner who has been there […] Read more »

The Tasting Quarter
Since 2012