Author: Philip Martin

How many times have you walked out of a business networking event and felt it didn’t deliver on your objectives? Perhaps you got stuck in a well-meaning but ultimately long and fruitless conversation with a guest whose company has a similar offer to your own. Maybe you took a colleague along to the event and […] Read more »

We’re big believers in assessing the marketplaces we operate in. We’ve always felt this is important, both as a courtesy to our clients and because it’s beholden on us, as with all suppliers, to show our value and make our case credibly. In our latest market intelligence work one element became apparent – when we […] Read more »

On 3 September 2022 it will be The Tasting Quarter’s 20th birthday. Looking back at the last 20 years, I wonder if the last week of March 2020 was the most memorable. I can see from our records that the first national lockdown was declared on 23rd March 2020, and I remember well the 7 […] Read more »

It’s that time of year again – the media is awash with festive drinks recommendations as the holidays draw in. What though will the experts in the drink trade be enjoying during the break? Specialist corporate events company, The Tasting Quarter put this question to three of their professional drinks hosts: Joe Wadsack, Panu Long […] Read more »

As a marketer or business owner, thinking about lead capture at events can feel overwhelming. How best to capture leads at your events, whilst keeping attendees happy at the same time? Your event of course may fall into any one of a number of buckets. You could have a stand at a business to business […] Read more »

The pressure of keeping attendees engaged has never been greater. Attention spans are decreasing, vendors are competing for business in competitive markets, and heightened audience demands to be wowed mean that event planners have never worked harder to deliver experiences for clients that are memorable, informative and capable of achieving (and exceeding) pre-agreed objectives.  If […] Read more »

A franchise is an easy way of getting your own business up and running with the addition of ongoing support from someone else who has already done this before – the franchisor! You should expect (and look for) many perks for becoming part of a franchise family: you’ll have access to tried and tested services, […] Read more »

Have you ever dreamt of being your own boss? How about owning a franchise? Franchises have many benefits, not least the opportunity to launch a proven business concept with everything already in place. Lower failure rates, the opportunity to be part of a broader network, and support from a franchise owner who has been there […] Read more »

Virtual events saw a dramatic increase in 2020 as the world found new ways to stay connected remotely. However, a year on and their popularity isn’t decreasing. Incredibly, 93% of marketers are planning to continue investing in virtual events moving forward. And while the majority of virtual events are successful, some fall short of the mark without […] Read more »

Corporate events. On the surface to many, they’re a reason to spruce up, dust down the finest evening wear, and indulge in fine food and drink. However, away from the gastronomic delights and experiential activities , corporate events hide a secret superpower: they’re fantastic for doing good business. Corporate events not only help to cultivate […] Read more »