Author: Pip Martin

Pip Martin is the Founder of The Tasting Quarter, a Corporate Wine Tasting & Specialist Events Company. After management positions in Harrod’s Foodhall, Pip became Corporate Events Manager at Richard Branson’s online wine merchant, Virgin Wines, where he hosted over 200 wine events in a little over 15 months for companies including BBC, Morgan Stanley, PricewaterhouseCoopers and JP Morgan.

Since 2002, via The Tasting Quarter, Pip and his team have produced and hosted tastings in Spain, Russia and South Africa and co-hosted events in Ireland, Holland, Belgium, France, Denmark and Switzerland for groups of 10 to 3000+. He has run virtual, hybrid and AI augmented tastings for companies including AVMI, Oracle, Adobe, Google and Cisco. He also counts all the Magic Circle law firms in the UK as repeat clients for in-person events.

Pip’s media work has included wine presenting on Sky One’s Taste programme and BBC1’s Saturday Kitchen. Writing credits include wine articles for Condé Nast’s Gourmet Travel and Esquire.

Posts by Pip Martin:

What The Drinks Trade Is Cracking Open This Christmas (And Popping Open In The New Year)

It’s that time of year again – the media is awash with festive drinks recommendations as the holidays draw in. What though will the experts in the drink trade be enjoying during the break?  Specialist corporate events company, The Tasting Quarter put this question to three of their professional drinks hosts: Joe Wadsack, Panu Long… Read more »

What Makes an Event Memorable: 7 Top Tips

The pressure of keeping attendees engaged has never been greater. Attention spans are decreasing, vendors are competing for business in competitive markets, and heightened audience demands to be wowed mean that event planners have never worked harder to deliver experiences for clients that are memorable, informative and capable of achieving (and exceeding) pre-agreed objectives.  If… Read more »

Becoming a Franchisee: 6 Important Benefits

A franchise is an easy way of getting your own business up and running with the addition of ongoing support from someone else who has already done this before – the franchisor! You should expect (and look for) many perks for becoming part of a franchise family: you’ll have access to tried and tested services,… Read more »

Top Tips for How to Become a Franchisee

Have you ever dreamt of being your own boss? How about owning a franchise? Franchises have many benefits, not least the opportunity to launch a proven business concept with everything already in place. Lower failure rates, the opportunity to be part of a broader network, and support from a franchise owner who has been there… Read more »

The 7 Benefits Corporate Events Can Bring to Businesses

Corporate events. On the surface to many, they’re a reason to spruce up, dust down the finest evening wear, and indulge in fine food and drink. However, away from the gastronomic delights and experiential activities , corporate events hide a secret superpower: they’re fantastic for doing good business. Corporate events not only help to cultivate… Read more »

The 7 Best Practices for Building Client Relationships

Building and maintaining client relationships is of course important for any business.  However, even a company that offers client relations as part of their services needs to make sure they have the best practices in place to build new client relationships  and strengthen existing ones.  Today we’ll discuss the 7 best client relationship practices that… Read more »

Hybrid tastings are here

Work has changed forever. I won’t bore you with how because you know already. Our collective adoption of Zoom, Webex, Microsoft Teams and other platforms has shown us all new methods of communication. With this adoption comes profound change (for most of us) on how, when, and in some cases if, we travel to the… Read more »